Out of all the food trends we
heard about back in December and
January, there was one that is clearly becoming a big deal on th packaged food scene: miniature packaging, aka 100-calorie packs. "100
calories!" seems to be the hot new slogan on food products these days. The past three years have seen the market
for portion-controlled packets go from 0 to more than 25 different foods. USA Today reports
that 18 of the new products were introduced in 2005 alone. With more coming along this year, there is no indication
that this trend is slowing.
Some of the newer products include 100-calorie sodas from brands like Coca-Cola, Pepsi and Shasta. These sodas have a mere 8-ounces per can, fewer than the more standard 12-ounces, and are marketed as being more portable than their full-sized counterparts. Coco-Cola says that they're marketed at consumers who wish to "improve their snacking and drinking opportunities."
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