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WSJ taste-tests 100 calorie packs

Yesterday, the Wall Street Journal described the difficult position that 100 calorie snack packs find themselves in. According to the WSJ, the problem is that if they taste too good, consumers will eat multiple packs at a sitting, so the companies have to make them taste just good enough to motivate customers to finish the bag. If the product is too bad, consumers might not be likely to purchase it in the future, so companies only have to keep people from spitting out their snacks. This is an industry niche that is not filled with award winning goodies by any means. A taste test done by staff picked out some of the best and worst options in a group of determinedly average candidates. Overall, Vitalicious products were preferred to other brands in taste and had overall fat contents lower than their competition, but here are the rest of the picks:

Nabisco 100 Calorie Packs

  • Best: Planters Peanut Butter Cookie Crisps
  • Worst: Chips Ahoy! Thin Crisps

Keebler/Sunshine Right Bites

  • Best: Fudge Shoppe Mini Fudge Stripes
  • Worst: Mini Cheez-Its

Vitalicious

  • Best: VitaCake
  • Worst: Muffin tops

Filed under: Newspapers, Lists, New Products

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