"sipahh" news and stories

Last November, Australia-based company Unistraw rolled out the Sipahh, a plastic drinking straw filled with flavored "soluble beads" of tapioca. As milk passes through the straw it takes on one of four "natural" flavors: strawberry, chocolate, caramel or banana. Each serving contains two grams of sugar, which, according to Unistraw, is far less than most flavored milk products.

Unistraw recently filed a lawsuit against Nestlé, claiming that their yet-to-be-released Nesquik Magic Straw too closely resembles the Sipahh. Nestlé denies the allegations. FoodProductionDaily reports, saying that Unistraw accounts for 25 percent of the multi-million-dollar "milk modifier" market.

Australian television show The New Inventors has a page about the Sipahh, including video footage of the incredibly tranquil Peter Baron, the straw's developer.

While flavored milk seems to be Unistraw's main push at the moment, the company's website also suggests their straws could be useful as delivery systems for sports and energy products and pharmaceuticals.