Sales of long pasta like spaghetti and linguini are down at Tesco, the UK's top grocery chain. The decline in
popularity comes from young diners opting for shorter pasta because they can't eat the long strands without getting
sauce all over themselves, Tesco says. Not surprisingly, demand for short pasta like penne and has gone up.
"Unfortunately some younger British diners appear to lack the same culinary skills that their parents have which
is why we've had to tailor our new range accordingly," a Tesco spokesperson told Food Business
Review.
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Young diners can't eat spaghetti, says Tesco
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Sales of long pasta like spaghetti and linguini are down at Tesco, the UK's top grocery chain. The decline in
popularity comes from young diners opting for shorter pasta because they can't eat the long strands without getting
sauce all over themselves, Tesco says. Not surprisingly, demand for short pasta like penne and has gone up.
"Unfortunately some younger British diners appear to lack the same culinary skills that their parents have which
is why we've had to tailor our new range accordingly," a Tesco spokesperson told Food Business
Review.
Filed under: Business, Trends, Stores & Shopping, Ingredients
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