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Frozen foods were once a technological wonder, but are now often the butt of food jokes, grouped together with fast food as unhealthy substitute for "real" food that is rarely worth eating. But frozen dinners are quick and convenient, though sometimes grouped with fast food on people's "do not eat" lists, they frequently present a healthier alternative to it when you really need something that doesn't require much preparation. There are also so many new frozen food products on the market every year, all made with technology that permits a wider range of textures in the final dish, that even staunch from-scratch cooks might be tempted by some of the organic, all-natural options in the freezer case. Besides, you're not the only one eating them. More than $25 billion of frozen foods were sold last year, peaking in January with the sale of diet-oriented foods. Here are a few more frozen food facts:

• 53% of all American households use frozen dinners at some point.
• They are most popular with 18-24 year olds, those over 75 and single people. Roughly 400 new frozen-food products, from toaster waffles to turkey dinners, are introduced each year by more than 300 companies.
• Despite the fact that they are so popular with singles, there are more 2-person and family-sized meals available than ever before to get in on the "busy family" market.
• Mexican frozen food is extremely popular right now, whether for breakfast, lunch or dinner.

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Obesity in Britain, as it is in the US, is often referred to as an epidemic due to the quickly expanding waistlines of so many in the country. The Department of Health puts the number of overweight or obese people in Britain at 24.6 million, or around 40% of the total population, and they expect to see numbers increase over the next decade. People in the US are slightly healthier than they were lest year, in part because of trends towards healthier eating (even though we are still seeing a tremendous amount of very unhealthy food out there), but this same trend is not noticeable in the UK, according to a new study.

This study, which surveyed more than 12 million consumers about their shopping habits over the past four years, found that only 8% of Britons made an effort to buy healthier, more nutritious foods, such as organic products and "food with labels such as fresh, lite or low fat." 44% of British shoppers had made no effort to buy healthier foods, sticking with "value or extra-value lines" of products." Interestingly, there wasn't much difference in price between the baskets of the healthy shoppers and those who opted for cheaper, less nutritious foods. The healthy baskets cost an "average of £71.78compared with £71.18 for an unhealthy one," which means that most shoppers were buying what they perceived as value at a cost to their health and without saving anything in their wallets.

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A new poll reveals that 80% of Americans say that they read nutritional labels when they purchase food, but half of those people buy the food no matter what the label says. So, why do they bother reading a label when it's not going to influence their decision to purchase?  "I don't know, force of habit" was one woman's response.

This is surprising because, in the past, other studies have indicated that consumers change their buying habits when confronted with an unhealthy food label.

Of those who do check the labels, they look for things like calories and trans-fats, but not necessarily for overall nutrition. Other things that the survey found are the women are most likely to read a nutrition label, followed by men and then single men, and that women are more likely to place importance on what they read there.

It sounds as though people simply don't know what they're "supposed" to be reading, even though there is no right answer on the label. The information for all the food eaten during the day is what should be taken into account, not just for one product.

 

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