This summer, Oreos are changing their classic, round shape for six weeks. The new Oreos, called Dunkers, will be oblong, stretched out to enable easier dunking. Apparently, the most popular way to eat Oreos is to dunk them in milk, but most of their advertising has focused on the "twist" and "lick" aspects of their "Twist, Lick and Dunk" theme. Additionally, instead of having the "Oreo" logo printed on the cookies, they will feature new slogans, like "Dunk Me," "Milk's Favorite Cookie" and lines that indicate suggested levels of dunking. The campaign's success, when it is launched in June, will determine whether the classic cookies will make their shape-shifting permanent.

AdJab doesn't like the idea of the shape change because they're not big fans of the dunking concept. I could go either way as far as dunking is concerned, but I suspect that the "twist" part of the Oreo-eating process will be made much more difficult by having an oblong cookie. As the twist is my favorite part of eating Oreos, I think I'll be in favor of sticking to the traditional shape.

It is not clear what the people at Berndes, a German cookware company, were thinking when they designed this pan. It is clear, however, that they did not agonize over the name, calling it simply the Fat Bug Cake Pan. This is not the usual shape you expect to find in a cake pan. You expect roses, hearts and maybe even a butterfly. You definitely do not expect to see a cast aluminum larvae mold. I give them full credit for originality, and the pan is no doubt of high quality, but I still can't see spending $25 to buy a pan shaped like, to put it generously, a "fat bug."

The Japanese have had square watermelons for a while. Due to lack of space, the most pragmatic thing to do to a watermelon is, well, to square it. These edgy melons come at a price of $82 each. I'm not sure on what occasion I would buy a watermelon if it were that expensive, but it sure wouldn't be for a quick snack!

Now, the Japanese have innovated again with pyramid-shaped watermelons. I'm a little confused about the practical applications of this--perhaps one could stack more watermelons in a given space by interleaving them.