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The most sexist food commercial of the year?

hardees logoIt's old news that sexist stereotypes have long been used to sell everything from cigarettes to cars to chicken wings. But this new Hardee's (the fast-food chain also called Carl's Jr.) commercial, which I saw on prime time last night, is particularly sick-making.

Fort those of you who can't watch YouTube at work, I'll summarize: A bunch of 20-something dudes are sitting on a couch in a Generic Bachelor Pad (dart board on wall, football posters), watching NASCAR. Another guy, clad in flannel shirt and baseball cap, ambles up from the kitchen, looking pleased with himself and holding a tray of excellent-looking, golden biscuits. "Hey guys, who wants some fresh biscuits?" he asks.

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Filed under: Business, Fast Food, Methods

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