When Alistair Beswick logged into the Coke Zone rewards Web site in the U.K., he got an obscene security code randomly generated by the site, The Sun reported.
Coke Zone, which randomly generates six-character security codes, asked Beswick to enter "U F * * K R" to enter to claim his reward points, the paper said.
Operated by Coca-Cola Great Britain, the Coke Zone site allows British customers to redeem coupons for gifts including iPods, movie tickets and Domino's Pizza discounts.
"I couldn't believe my eyes when that popped up," Beswick, a 26-year-old warehouse manager, told the paper. "I understand it was randomly generated, but you'd think Coke would have some measures in place to stop four-letter words like that appearing."











