"scent" news and stories

Scientists in the Netherlands say it could be possible to create foods with smells that suppress hunger as a means of battling the bulge, Business Week reports.

While researchers have tried to create foods that could make you feel fuller faster, in the past efforts focused on what happened to food after it was chewed and swallowed, the scientists said in a press release.

But now, some are trying to change the way food affects you while you're chewing it.

Be it fish, garlic, or cabbage, dinner is delicious - until it's all gone, but its scent remains in the air, permeating the furniture and generally grossing you out.

Aside from sticking a fan in the window and setting it to 'exhaust,' Apartment Therapy has some great suggestions on how to get rid of those lingering odors:

• Leave a dish of vinegar on the counter overnight, or leave it out while you're cooking (careful of boiling it, though, because then you'll replace the fish smell with vinegar, and that's not really any better)
  
• Simmer a mixture of half-vinegar, half-water on the stove
• Simmer a mixture of lemon and orange rinds on the stove for about half an hour. Throw some cloves in, too, if you have them
• Before you cook fish, core and slice an apple into thin layers. Then submerge the apples and fry them in oil until they turn brown. Then, go ahead and cook your fish.

Even though it sounded like a promising idea, activists for the "scent sensitive" have gotten the chocolate chip scent banned from bus shelters after only one day! These complainers - oops, I mean activists - claimed that the smells could potentially trigger an asthma attack, although there were no cases of such things occurring. CBS Outdoor, the company that put up the scented strips for the California Milk Processor Board's campaign, said that the strips used no chemicals and that there was no way that they could have directly triggered any allergic reactions, although they are complying with the city's request to take them down.

Honestly, if you can't handle the scent of chocolate chip cookies, how on earth can you handle taking a bus in a big city? Do these activists actually walk around San Francisco? It's not the cleanest-smelling city in the world. Besides, in just about any city the scent of chocolate chip cookies would be an improvement over exhaust, sewer and trash fumes. Perhaps they found the scent to be too appealing and were actually worried that cookie cravings would cause people to hyperventilate in excitement. Or maybe they were worried that their own cravings would make them blow their diets the next time they walked by a bakery.

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I don't know how many of you folks out there have noticed that it isn't just the perfume makers who are using those scented ads in magazines. Pepsi did the same when it released its Black Cherry / Vanilla flavored Diet Pepsi Jazz. Scratch and sniff ads have been around for awhile but for dog food? Pedigree tried them at supermarkets and pet stores. Have you walked into a bakery and smelled that warm and comforting aroma of just baked bread? My local bakery has an electronic dispenser that sprays an artificial baking scent into the store every few minutes. Mars has been scenting its M&M World retail stores with a chocolate smell to make the experience more enveloping. Verizon recently did the same in its stores with the release of LG Chocolate phones. Do you remember smellavision from old TV cartoons? Well it's here. ScentAndrea has an 8,000 scent dispensing, flat panel screen monitor available in stores like Kroger's and Wal-mart to help make sales.

Scent is the most powerful of the human senses, and the most primitive. This is something I first learned when I was studying psychology in college. The right scent can trigger deep and long forgotten emotions and bring up feelings of every type. Marketers have known about this for a long time, which is why scent is starting to play a bigger role in many products advertising budgets. The best part about it from the sales perspective is that smell can help nudge you in a certain emotional direction without the person even noticing it. Sort of like a nasal version of Vulcan mind control. To boldly go, where no one has smelled before. Keep your eye's out... Uh, nose, for a lot more scent marketed advertising to come.

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While the smell of waffle cones from Ben & Jerry's is alluring, I'm not sure how long that appeal would last once you invite it into your home. For $15, you can find out. The Ben & Jerry's online store also sells sprays that mimic their Chocolate Chip Cookie Dough and Chocolate Fudge Brownie flavors. I'm not sure if this stuff is edible, but part of me worries that people will start using them like other food sprays. I suppose they could also be used as perfume. I know that the friends of mine that worked at Ben & Jerry's always smelled like waffle cones when they got off work. It wasn't terrible, but I think they got sick of it pretty quickly.

[Via Boing Boing]