Today's San Francisco Chronicle featured an interesting commentary about wine geared toward
men. The Chron's wine editor Linda Murphy points to Ray's Station Vineyards
Sonoma County Merlot and Cabernet Sauvignon, both of which are being marketed as "hearty red wines for men."
Murphy points out the fact that women currently dominate the wine buying market and wines such as the Ray's Station
offerings, with slogans and labels that invoke hunting and fishing, may be responses to that. She also notes that
Sonoma-based Ravenswood will be sponsoring a car in a NASCAR series this year. How's that for manly.
"sanfranciscochronicle" news and stories
Wine for men
COMMENTS 1
Today's San Francisco Chronicle featured an interesting commentary about wine geared toward
men. The Chron's wine editor Linda Murphy points to Ray's Station Vineyards
Sonoma County Merlot and Cabernet Sauvignon, both of which are being marketed as "hearty red wines for men."
Murphy points out the fact that women currently dominate the wine buying market and wines such as the Ray's Station
offerings, with slogans and labels that invoke hunting and fishing, may be responses to that. She also notes that
Sonoma-based Ravenswood will be sponsoring a car in a NASCAR series this year. How's that for manly.
Filed under: Business, Trends, Newspapers, Drink Recipes, New Products
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