"rubbish" news and stories

The citizens of Edinburgh, Scotland are to be greated to a high-profile billboard and bus adverting campaign in an attempt to cut down on the cities litter problem. Fast food establishements are the foucs.

The campaign will have the message "Your LItter. Your Problem" and is in conjunction with new fines for littering - people who discard pizza boxes and chip cartons in the city face a £50 fine.

Cllr Robert Cairns, Executive Member for Environment and Streetscape said "The latest Keep Edinburgh Clean advertising campaign is the most hard-hitting to date. It focuses on the problem of fast food litter and aims to reduce litter levels in the city by emphasising the legal implications of littering. Through this campaign the Council is taking a tougher than ever approach to litter. Whereas previous campaigns have used humour to get the message across this one is using more striking visuals which show litter at its worst."

There will be a second wave of advertising in August which will focus on the impact of cigarette litter in the city.

Alongside the advertising campaign, Keep Edinburgh Clean will continue to coordinate educational and promotional events throughout the year to help reduce littering in Edinburgh.

Edinburgh isn't the only city to crackdown on littering with fines and legislation.

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A New Zealand company is using some unusual tactics to grab customers' attention. The Brazil cafe commissioned a company to create specialty branded trash cans to promote their coffees. The trash cans are shaped like coffee cups, complete with protective sleeve and stir stick, and shout "Coffee taste like crap?" insinuating that coffee drinkers should ditch their sub-par beverages and head for a Brazil location, to which the cans helpfully point the way. Located in a popular Auckland neighborhood with many independent cafes as well as corporate chains, the cans that were placed outside a Starbucks had their slogans removed by Starbucks employees who were unhappy about them. There is little doubt that the company wasn't a big fan, either.

[Image via Adrant]

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