"rockstar" news and stories

Teen consumption of energy drinks is way up and the reason for their popularity is primarily their caffeine content. A Red Bull has 9.64mg of caffeine per ounce, while a Coke only has 2.83 mg per ounce (Pepsi has 3.17mg). The extra caffeine can help to keep the chronically sleep-deprived awake, but more interesting to the students this time of year is the fact that caffeine can potentially help them concentrate slightly better in class or on exams by making them more alert.  Columnists at the Mercury News - judged to be amateur, moderate or pro caffeine consumers - tested three popular drinks: Red Bull, Rockstar (9.38mg/oz.) and Monster (8.75mg/oz.). They rated them on taste and how long it took the boost to kick in. Not completely scientific, perhaps, but an interesting look at the drinks and certainly a good start for anyone looking to get through finals. 

 

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When reading about New Seasons Market in the New York Times, I came across a reference to Rockstar energy drinks and their highly conservative provenance. According to the Times, "Rockstar's chief executive is Russell Goldencloud Weiner, who developed the company with the help of his mother and his father, Michael Savage, the far-right talk radio host." Because of this, New Seasons won't sell the beverage.

I don't drink it because of the high fructose corn syrup, but now I'm considering changing my view to not drinking because of the politics. I did a little surfing and found several references to the "anti-immigrant, gaybashing, intolerant, hate-filled" rhetoric of Savage ("Facism Cola") and the connection between New Season's decision and that of my neighborhood co-op, People's, to stop carrying Oregon Rain water because Lars Larson was their pitchman ("Radio-Active Fallout").