"reyka" news and stories

I feel like I need to apologize in advance for this because the kind people over at Reyka vodka were nice enough to send a bottle of their new vodka to me to try, and presumably, it flew all the way over here from Iceland! However, I can't promise that I have the nicest things to say about Reyka Vodka.

Reyka Vodka's bottle design is what struck me first -- there is absolutely nothing sexy about the packaging at all. Unlike so many of the new vodkas that are being marketed these days that are tall, sleek, and smooth, sometimes opaque to hide the elixir inside, Reyka is a rather short, squat bottle that has a slight bluish cast, like a soda bottle. The label is plain white paper that almost looks like stationary, with simple black block lettering. I suppose, in a way, it's a little bit refreshing to come across something so straightforward.