Well, no. Not exactly. For the average joe, Vitamin Water, one of those brightly colored, highly sweetened drinks that most people think is healthy (it's got the word vitamin right in the name!), is just fine to keep drinking. However, if you're an NCAA athlete, you might want to take another look. According to Advertising Age, it has come to light that there are six flavors of Vitamin Water that contain some of the NCAA's impermissible substances. These substances include guarana seed-extract, caffeine, ginseng, taurine, L-theanine, green-tea extract and glucosamine. These additives are banned because they can cause a false positive on the mandatory substances tests that the NCAA requires its players take on a regular basis.
This wouldn't be such a big deal, except for the fact that the NCAA and Coca-Cola (Vitamin Water's parent company) recently inked a multi-year deal, making Vitamin Water Revive (a particular flavor, which does not include any of the banned substances) an NCAA sponsor. Seems like an odd conflict of interest to me!








