"restaurateur" news and stories

Restaurateurs have a love-hate relationship with food critics. They love them when they get a good review and hate them when they don't. A lot of seething goes on in the kitchen when the review is bad, but that is usually as far as it gets. Once in a while, however, a restaurant owner will be pushed over the edge, as Jeffrey Chodorow was when he read Frank Bruni's review of his Kobe Club. Chodorow took out a full-page ad (rumored to have cost around $40,000) in this week's NY Times Dining section blasting Bruni ("in crazy-person tiny type") and accusing him of being biased, unqualified and, essentially, of having a personal vendetta against him and/or his restaurants.

The letter was addressed to Pete Wells, who recently came to the NY Times as the editor of the Dining section, possibly in the hopes that Wells would take some sort of action against Bruni. Wells has since said that the Times will take no action and Bruni himself spoke to the NY Post, saying that he has no vendetta against Chodorow. Nor does New York magazine's Adam Platt or The NY Post's Steve Cuozzo - both of whom gave the restaurant less-than-flattering reviews at the same time as Bruni.

[thanks, alanna!]

Source

A vintner, or perhaps a devoted wine connoisseur, would recognize "Asprinio" as a type of white Italian grape that is primarily used in sparkling wines, although it is a fairly obscure type of grape. It you're not a member of this category, you probably recognize it as the last name of Stephen Asprinio, one of the members of the cast of the first season of Top Chef. He was one of the more colorful participants in the show, not only because of his standout designer suits, but because of his confidence and charm. Stephen was, even when he first entered the public eye, a man with a plan. He didn't win the show, but that didn't stop him from going forward with his plan to change the face of dining in America by becoming a restaurateur.

I had a chance to sit down with Stephen this week to find out exactly what he has been up to since the show ended and what he is planning for the future. Currently, he has two projects approaching completion, one on each coast. The first is called Tastevin and it is a concept wine boutique aimed at 20-somethings who are increasingly developing a taste for wines, but are put off from seeking out high-quality ones by the old fashioned, pretentious way wine is usually presented. Corks, dusty bottles and wooden crates are not selling points to the under-30 crowd. Stephen is doing away with all the stuffy formality of wine buying and keeping his venture sexy and ultra-modern, with Philippe Starck furniture and beautiful displays of the bottles, appealing to his age group by improving the presentation and accessibility of one of his favorite things: wine.

Every restaurant wants to get a good review in the paper, whether they actually like the reviewer or not, and there have been so many books from the critic's perspective (Garlic and Sapphires, for example) that most people don't have a clue has to how a restaurant actually handles a review, good and bad. The Denver Posts's dining critic, Tucker Shaw, sat down with restaurateur Danny Meyer to try to get some perspective on how reviews are seen from the other side of the kitchen door.

Meyer has 11 New York restaurants, including Grammercy Tavern and Eleven Madison Park, so he is certainly no stranger to reviews. He says that all reviews will have positive and negative consequences, regardless of the content of the review. Reviews bring the team together, creating a support system that helps the kitchen perform better. Negative reviews not only drive customers away, but they also drop morale, meaning that some staff members might leave, too. Positive reviews can set the bar too high, leaving new customers disappointed and spreading negative word-of-mouth.

Meyer, while he and his staff members have some coping strategies, also said that restaurant critics and restaurants need each other to some degree and, no matter what the reviews are like, he tries to make sure that everything is always done the best that it can be. In the end, he rightly points out, it is the diner that makes the final decision, whether they believe the review or not.

Source

The James Beard Foundation has just announced their nominees for the 2006 James Beard Foundation Awards. The awards are the most prestigious in the industry and honor the top culinary professionals in every category, from journalists to cookbooks to chefs. There are 62 awards in all this year. Nominees include:

Best General Cookbooks

• Cooking School Secrets for Real World Cooks by Linda Carucci; The Cook's Book by Jill Norman; The Instant Cook by Donna Hay

Internet writing on Restaurant, Food, Beverage or Nutrition

• "Reserve Wines Score, by at What Price?"; "Down with Gloves: Why Chefs Shouldn't Have to Wear Them"; "Star Wars: Did Michelin Lower the Bar for New York?"

Best Internet Website for Food

• AliceFeiring.com; Epicurious.com; LeitesCulinaria.com

Source