"reggie mcveggie" news and stories

In light of  Andrew's recent post about Lady McCartney's White Lies campaign, I thought it high time to point out another eye-popping project: Vegan Action's McVegan campaign.

That's right, Reggie McVeggie -- the vegan alternative to Ronald McDonald -- shows up in greasepaint and smilingly recites the McVegan slogan "billions and billions saved" as onlookers get free vegan eats.

The idea behind this project is to present the public -- vegan believers and non-believers alike --an example of how commerce can be environment-friendly, animal-friendly, and consumer-friendly.

It's even possible, through the site, to bring a McVegan event to a festival in your town.

I'm not sure how a McVegan tent would play out here at Charlottesville's Dogwood Festival, but seeing how the local Shriners react would be well worth it ...