Redcliff American Liqueur was intended to be the "signature liqueur" of America, the US answer to Irish Baileys, Italian Amaretto, and German's Jagermeister. It is cola flavored, with a "combination of 15 secret ingredients" that include "cinnamon, lime, eight-year-old Virgin Islands rum, vermouth, vodka, bourbon bean vanilla, anise and hazelnut."
The former Seagram executive, Frank Arcella, came up with the idea and chose cola as a flavor that was representative of the US. The spirit can be taken in shots or sipped over ice, as well as used cocktails and mixed drinks, including martinis and (of course) rum and coke.
If you're wondering why you haven't heard of Redcliff, it's because it isn't very popular. New liqueurs have traditionally been slow to catch on in the US, but this one doesn't sound that good, so it's not surprising that it hasn't been a hit with consumers yet. The biggest problem is that it is reported to have a strong "lingering aftertaste" that can't be hidden with other mixers and really puts people off.
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