If you've been to a Phillies game at Citizens' Bank Park in recent years, you might have noticed something different about the launcher that the Phillie Phanatic uses. He's not launching tee-shirts out into the stand like they do at some ball parks. Nope, he's shooting hot dogs out into the bleachers. If you've ever wondered about the technology used to send those dogs (well wrapped in foil, with mustart and relish) out into the top seats, you're in for a treat.

Philadelphia-base ad agency Red Tettemer (the same folks who brought us the Guac-Off last summer) have produced a six and a half minute documentary that takes you behind the scenes of the revoluationary launcher. To add to the deliciousness, RT folks, in a fit of hot dog solidarity, redesigned their home page to feature many, many launched dogs. Personally, I don't think you can say you've fully lived until you've eaten a hot dog that was shot out of an air cannon and spent several seconds airborne.












