"red bull" news and stories

Jolt Cola -- the evening study fuel of many a cramming student and the precursor to caffeine-packed energy drinks like Red Bull -- may soon be no more.

Jolt Co. Inc. filed for bankruptcy last year after racking up more than $5 million in debt to a Chicago can manufacturer. The company was optimistic about restructuring, but plans fell apart this week, putting the future of the double-caffeinated cola into jeopardy, a Jolt attorney told the Rochester Democrat & Chronicle.

"The name will show up someplace else, but just that," William I. Kohn of Benesch, Friedlander, Coplan & Aronoff told the paper. "I don't see anybody buying the entire package."

Jolt founder Carl J. Rapp, who started the company in 1985, fought the restructuring of the company and blamed its current situation on an investment group that owns a large stake in the company, the paper reports.

Will you miss Jolt Cola? Spill it in the comments.

[Via Rochester Democrat & Chronicle]

You get can get crunked in the club, or so I've heard the tune goes. Am I dating myself by calling that hiphop jam a tune? Never mind the term du jour, in my jour it might've been quaaaysted.

These days you can get Crunky at a Japanese candy store or vending machine. I snagged one at a Japanese grocery in my native stamping grounds of Queens. My homegirl Sarah tells me that the oddly named snack is also available in Cali.

In addition to its namesake "Crunky" and several lines of Japanese the package bore the words "Walking Bar." This legend soon planted me in a sugary quandary. Had I copped a Red Bull in bar form, Japan's answer to the granola bar, or worse yet a PowerBar?

Much to my relief Crunky was neither a gummy protein-rich slab nor a caffeine-spiked snack. I tore open the wrapper and took a bite into a milk chocolate bar laden with crunchy bits of rice. Japanese confectioner Lotte has created a steroidal Nestle Crunch bar.

Despite the typo on the Nutrition Facts label I wasn't cranky at all after consuming the serving size. Truth be told, I wasn't crunky either.

I was just reading some beverage trade magazines and was amazed at the numbers in the energy drinks category. I hadn't realized they were that big, and so many people were chugging them down in the morning to wake up, in the afternoon to keep focused, and at night to stay awake or mixed with spirits for a buzz bomb. I started asking friends if they used them and several said yes, and in a big way. A few said they drink 2, 3, 4, or even more in one day. I was flabbergasted, I guess because I am so sensitive to caffeine that even the lower levels of the very tasty Inkos White Tea Energy made my hair stand straight up and I ran around in circles for hours.

The energy drink figures looked at the calender year from Oct 2005 to Oct 2006 (excluding Wal-Mart Sales) and of course the top seller is Red Bull with around $262 million, out of about $600 million in sales for the top ten. Red Bull is so far ahead of the rest in sales that the next seven combined barely add up to the same amount. The rest of the list in order by approximate dollar amount of sales are: Monster $81 million, Rockstar $67 Million, Full Throttle $40 million, Sobe No Fear $32 million, Amp $23 million, Sobe Adrenaline Rush $19 million, Tab Energy $11 million, Monster XXL $5 million, and private labels at $5 million.

For his science experiment this year, a middle school student from Boca Raton, Florida decided that he would test the effects of energy drinks on blood sugar. He came up with the idea because the drinks are hugely popular with his friends who feel that the drinks give them a "boost" and was already familiar with blood sugar and testing it because his cousin is a diabetic. Lucas Peel's hypothesis was that the drinks with the greatest amount of sugar and caffeine would produce the greatest increase in blood sugar, giving the drinker a burst of energy.

Over the course of about a week, Lucas drank Red Bull, Rock Star, Amp and water, testing his blood sugar levels twice after each of the three times he tried each drink. He found that, contrary to his original theory, it was "the energy drinks with the least sugar [that] increased blood sugar level." Red Bull boosted blood sugar more than any of the other drinks.

Lucas says that he avoids energy drinks and hopes that his project will help some of his fellow students to realize that they are not a good replacement for a real breakfast.

This isn't the first time that a middle-school student has conducted a science project that attracts a far-ranging interest. Earlier this year, for example, a student in Tampa, FL tested samples of water from the toilets at fast food restaurants and compared it to the ice from the soda machines, only to discover that there were more bacteria in the soda machine than the toilet.

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Man, I can't believe I let a whole decade of ambivalence separate me from what is now proving to be both my savior and my downfall, the nitrous fuel for the racecar that is myself... red bull. They're small, they're expensive, but if I drink more than two of them in the same afternoon, I'll be up for the next 24 hours.

A careful examination of the labels will show you that Red Bull and most of its contemporaries, such as Monster and Rock Star, operate on the same ingredients: Taurine, b complex vitamins, caffeine. But unlike, say, Rock Star, Red Bull packs a little miracle worker called Glucuronolactone, this is the stuff that should be in the tap water instead of flouride, if ya ask me. It's supposed to give you a feeling of well-being. Brother, you had me at hello.