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How did Dunkin' Donuts become such a big part of Boston?

Other than the fact that the company was started here in 1950, of course.

When I was a kid growing up in New England, I thought that America had always run on Dunkin'. In my small world, I thought that there were Dunkin' Donuts shops all around the world, from Chelsea (in Massachusetts) to...well, Chelsea (in England). But it was more of a regional thing. The rapid expansion across the country didn't really start until the past five or 10 years. In fact, there still aren't that many Dunkin' Donut shops on the west coast.

This Boston Phoenix article tells how the company started and how it became such a big part of New England's blue collar community. Now they're putting their coffee in stores and going after the Starbucks and Krispy Kreme crowd too. Krispy Kreme isn't doing too well around here (let's face it, the donuts are overrated), while Starbucks is still opening around 300,000 new places a day and changing the look of their cafes. Let the coffee wars begin continue!

Filed under: Business, Trends, Stores & Shopping, Coffee Shops

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