Since Nick Rogers' short film "In Queso Fever" was featured on the Oxford American's Web site this fall, he's been making the local talk show rounds, reminding fellow Arkansans that their beloved Velveeta and Ro-Tel delicacy isn't widely available beyond the state's borders.
"Everyone's just shocked that if they were to travel extensively throughout the U.S., they wouldn't be able to get cheese dip," says Rogers, who works as an attorney in Little Rock. "The reaction I get from everybody is we had no idea cheese dip wasn't such a big deal everywhere."
Cheese dip is such a big deal in Arkansas that the Arkansas Times includes a cheese dip category in its "best of" readers' poll – and regularly receives more votes in that category than any other. When Conway native Kris Allen was named as an "American Idol" finalist, his hometown Stoby's Restaurant awarded him free cheese dip for life -- a prize many Arkansans likely considered better than a record contract.