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New premium tea line from Lipton

There are some coffee shops that have a wide variety of teas, usually loose-leaf, in addition to their selection of coffee and espresso drinks. On more than one occasion, I have seen customers become irate when trying to order tea, insisting that they "just want tea" as the girl behind the register gently tries to explain that there are, in fact, many kinds of tea. The shops should just keep a stash of Lipton teabags in the back for these types of customers because that is the generic tea that they are most often referring to. It is a tea that they have grown up with, though they often know little about it.

The mindset that there is but one type of tea is changing and the tea-drinking population is developing a newfound appreciation for different types of teas. As a result, even Lipton is coming out with some variety.

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Filed under: Trends, Drink Recipes, New Products

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