"pyramid hefeweizen" news and stories

A religious epiphany is sometimes known as "seeing the light." In the beer world, however, it's all about seeing past the light -- Bud Light, that is. Though Budweiser's low-calorie brew is America's most frequently slung beer, now that craft breweries make up our country's fastest growing suds sector, pint-sized prophets are creating converts.

This Slashfoodie's brew-piphany occurred in the late '90s on a tour of Berkeley, Calif.'s Pyramid Brewery, where a Hefeweizen opened our eyes to the world Beyond Bud. Back in Los Angeles, we began frequenting beer-centric bars like Barney's Beanery, attempting to sample all the beers on their extensive list.

We're not alone in our new faith: Middle school teacher turned beer connoisseur Damico Ponzio was first moved by a Belgian (Triple Karmeliet), but Ommegang's Three Philosophers was the first American craft creation that knocked him out: "It had a boatload of flavor and [was served in] a wine bottle with a cork! I was completely blown away." Since then, Ponzio's become one of millions of people who regularly visit online beer communities like RateBeer.com where beer nerds congregate happily.

Some converts even go on to become apostles. Asked about his "Ah-ha!" moment with beer, Marty Jones' response is immediate: Ballantine India Pale Ale. "My cousin married a member of the Ballantine family and we would have bottles of their IPA," he recalls fondly. Now, as marketing man for the Oskar Blues Brewery (source of beloved canned microbrew Dale's Pale Ale), Jones travels the country "seeking out the unredeemed."

Got a beer that put you on the path to superior suds?

Your favorite beer may have just gotten a makeover. To those wandering the suds store in vain searching for those classic pyramid-sporting, Tintin-esque brews, listen up: Pyramid Hefeweizen will henceforth be known as Haywire Hefeweizen (above left), and Pyramid Apricot Ale is now Audacious Apricot Ale. Pyramid Breweries, America's 11th largest brewing company and fifth largest craft brewer, just announced this "revitalized brand positioning," and we're pretty surprised by the assertive redesign.

We're not alone. "Do they make beer or energy drinks?" quipped one BeerAdvocate user. Others, however, are more blasé: At Charlotte, N.C.'s Flying Saucer Draught Emporium, which stocks over 200 beers, general manager Daniel Parks remarked, "I don't think it will change [sales] one bit."

Typically reserved brewers have been shaking it up a bit of late: Sierra Nevada named a new year-round brew Torpedo IPA, a step up from their unadorned line of Pale Ale, Porter, Stout and Wheat. In Pyramid's case, this may be due to a recent buyout by flamboyantly designed Magic Hat's parent company, Independent Brewers United. (Pyramid did not return several requests for comment). To us, Haywire and Audacious sound like sheer marketing, uh, audacity.

Will you miss the Pyramids of the past the way we will?