"promotion" news and stories

American Idol fans -- or ice cream fans, for that matter -- may want to take note of the new flavors available from Dreyer's that tie in to the popular realty show. Dreyer's/Edy's is the newest partner for American Idol, joining one of the most lucrative media franchises in history, and has five new Idol-themed flavors for fans to choose from. Each is presented on the Dreyer's website with a profile listing its "hometown," "slogan," and other information in the style of the stat given for a real contestant. Tasters can sample the flavors, which will be released to stores on or around Feb. 1, and then vote for their favorite flavor online. Voters will then have a chance to win tickets to the American Idol season finale.

If you're not interested in the show, at least you'll still get to enjoy some new Slow-Churned flavors as long as you can get past the Idol propaganda on the containers: Take The Cake (yellow cake flavor with blue frosting and sprinkles), Choc 'N Roll Caramel (caramel swirls and mini caramel chocolate cups), Hollywood Cheesecake (cheesecake ice cream with graham and strawberry swirls), Soulful Sundae Cone (vanilla, chocolate ice creams with chocolate peanuts and ice cream cone bits) and Triple Talent (triple chocolate).

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The prevailing food trends that say you should know exactly what you're eating and where it came from. This is generally accepted to mean that you should buy eggs are from free range chickens and beef from grass-fed, hormone-free cows. Whole Foods is reinterpreting that to mean that you should know the farmers who are responsible for producing the eggs, beef and produce that you are purchasing. They're introducing their customers to their producers by putting up pictures of the farmers in stores, which makes the shopping experience sort of like seeing the vendors at a farmer's market without having to interact with them in any way. The idea is not to make the farmers into celebrities, but to make sure that the customers know that they are buying locally and supporting these people by shopping at Whole Foods, not just supporting the store.

Whole Foods is supporting the farmers because it is driving their business, not just because they believe in the cause, but whatever the reason, the movement for buying locally is making a change for small farmers. Some report that nearly all of their products are now sold locally, whether through a venue like Whole Foods or direct to consumers, and that the increased interest in local foods and the willingness of consumers to pay slightly higher prices for them are, in many cases, saving these farms.

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Generally, the scariest thing about amusement parks is not the haunted house or the gravity-defying roller coaster. It's the greasy, overpriced food - and when the funnel cakes are the only thing drawing people in, you know that there has to be a change. Six Flags is using some scary food as a way to attract customers to their parks during their Halloween Fright-Fest celebrations. The promotion entails eating a live Madagascar Hissing Cockroach in exchange for front-of-the-line passes at some parks, including Six Flags Great America, although at Six Flags Kentucky Kingdom, eating a roach will get you free admission.

To no one's surprise, PETA is not thrilled with this promotion, but some theme park visitors are loving it. "They do taste like chicken," said one visitor. An eight grader at Great America said "I've been here too many time, I just want to eat cockroaches."

You'll have to check with your nearest Six Flags to see if they're offering the deal. Six Flags representatives said that those with shellfish allergies might want to avoid the roaches, though there are no other problems associated with eating them.

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Even with a huge number of diet-friendly products appearing on grocery store shelves and constant reminders from the media about how bad junk foods and fast food are for us, some people still feel that "health food" will taste like cardboard and continue to chow down on fatty, salty and/or sugary foods that are not exactly waistline-friendly. And that's fine, in moderation, but it's important to note that healthier foods don't always taste bad.

Kashi wanted to really drive this point home, so to prove that their new Chewy Trail Mix granola bars don't taste like cardboard, they are sending out free granola bars for people to taste. Their nutritionist & brand manager, Jeff Grogg, will eat a cardboard box if people don't like them. Just sign up at their website, wait for your granola bar to arrive, then log back in and tell them what you thought. The bars have roasted almonds, cranberries and honey and are made with all natural ingredients, so it sounds like they have a head start on the cardboard, but you'll have to wait for your own bar before making up your mind.

[via Hungry Girl]

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For the next three years, Baby Ruth will be the official candy bar of Major League Baseball. In addition to having a logo proclaiming it as such on the packaging, the candy will also be featured in a number of in-game and TV promotions. The candy bar is nougat, coated in peanuts and dipped in chocolate. The fact that the name is almost identical to that of one of the greatest players of all time can only help endear it to fans.

Many people believe that the candy is named after the baseball player Babe Ruth, due to the similarity in the names. A Snopes article tends to support this theory, but the company that invented the bars, before they were sold to Nestle, says that they were named after President Grover Cleveland's daughter - who was named Ruth. Unfortunately this explanation has a few flaws, as Snopes points out. Not only were the bars introduced in 1921, but Ruth Cleveland died at the age of 12 in 1904, making her an odd choice to have a candy bar named after her.

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