There's no golden ticket in this new pricey chocolate bar, but you'll win more than a mere factory tour if you choose one of Lesal Ruskey's $13 treats.

The San Francisco chocolatier promises to plant a tree for every purchase of her 3.5-ounce Original Beans bars. She tells the San Francisco Chronicle that she'll plant a tree in the rain forest of the country where the bar's fair-trade cacao beans originate -- either Bolivia, Ecuador or the Congo. A certificate on the wrapper lets eaters know where their bar's beans came from.

"People are very judicious about spending their dollars," Ruskey told the paper. "We also believe if consumers are going to invest their precious dollars in an affordable luxury that they're investing in more than fleeting pleasure."

Analysts say that the shaky economy doesn't mean people are cutting back on expensive chocolate.

"It sounds expensive, but compared to a diamond or a car or a pair of a jeans or anything else you decide to be frivolous about, it's not that expensive," food analyst Marcia Mogelonsky told the paper.

While Original Beans is by no means the priciest chocolate bar on the market -- French producer Bonnat's bars top $22 -- it remains to be seen whether choco-nuts will plunk down the $13 for a taste of the eco-friendly treat.

Would you?

[via: The San Francisco Chronicle]

For the past couple of years, there has been a growing interest in getting local foods whenever possible, largely because it is perceived as helping the local economy, being better for the environment and better for your health (assuming the local food is organic, etc., not factory-farmed). There is one food - a drink, actually, that has strongly resisted this trend, where "'distance and exoticism are marketed as advantages": bottled water. Fiji, one of the more expensive store brands, is now the number 2 selling premium bottled water in the US.

At $1.50 and up per bottle, Fuji is not cheap. Some will say that a thing is only worth as much as someone is willing to pay for it, but others wonder how much the water is really worth. A reader asked Triple Pundit what the true cost of a bottle of Fuji water was. Sustainability Engineer Pablo Päster responded, calculating the (approximate) production and materials costs of a 1L bottle, travel/shipping expenses for shipping both full and empty bottles and, of course, the water itself. In the end, it comes down to a cost of approximately $.22 per bottle, leaving a $1.28 (or more) profit for the manufacturer and retailer.

Jonathan already put together a comprehensive guide to sparkling wines and champagnes for your New Year's Eve plans (or any other celebratory occasion), but the LA Times has a guide that is separated out by price, rather than by region, which will certainly help you make a quick decision based on your budget. Take a look at their full list for detailed descriptions of the flavors of each bubbly and details of where they found the best prices for every bottle. Here is the abridged version, by price:

$20 or less

• Caves de Bailly Brut de Charvis, N.V. - $11.
• Bele Casel Prosecco, N.V. - $13.
• Roederer Estate Anderson Valley Brut. - $17.

$21-$30

• Duval-Leroy Brut, N.V. - $25.
• Drappier Carte d'Or Brut, N.V. - $30.

Intelligentsia Coffee is on a mission to get the best beans money can buy, and they have an unusual strategy for getting results. Instead of seeking out beans and trying to get the at the lowest price point possible, they seek out direct trade relationships with growers, help them to grow the best coffee they can and then pay them far more than the going rate for the beans. In fact, they pay growers over 25% more than the Fair Trade coffee prices. They charge their customers a fair price, too, and no one is complaining.

Their goal is "to create a culture of quality" on "the grower side and the consumer side."

Why isn't Fair Trade's standard good enough for Intelligentsia? "Fair Trade relates to working conditions, not the quality of coffee beans." And while the working conditions are important, it is the beans, not the workers, which flavor the coffee. With the growers, Intelligentsia offers financial incentives and trains them to improve their growing methods, producing premium beans. They also help communities develop coffee tasting centers and teach them to evaluate their own products, because Intelligentsia pays individual farmers based on their products, not a flat rate to a production company or co-op. Furthermore, one of their guarantees to their growers is that their rates will only increase over time.

The company's promise to consumers is some of the best coffee in the world.

They supply coffee to restaurants like Alinea and sell their blends online, as well as at retail stores in Chicago.

In Sunday's New York Times Magazine, there was an interesting article by Mark Bittman about the franchising of great chefs. The article covers how world renowned chefs, including Alain Ducasse, Joël Robuchon and Daniel Boulud, are expanding into restaurateurism, trading on their name and the cooking that is represented by that name.

It is not that there is anything wrong with the branding that the chefs are doing because it is financially a good move for them and, in some cases, good for diners who have world-class cuisine more readily accessible. For the chefs, opportunities like these are outstanding.