"premium" news and stories

Imperial Exclusive Vodka from Emperor Brands L.L.C., made in France, is 40% abv. / 80 proof. This super premium vodka is made from a secret recipe that has been handed down for generations. This is a very clean and clear vodka made from the finest French grains and ultra pure and smooth Normandy water, then distilled five times. Many vodkas have as much taste as a glass of pure medicinal grade alcohol. In other words, none. They have had every trace of taste filtered out until there is no character left. That is not the case with Imperial Exclusive Vodka.

When I first tried this spirit I immediately noticed the aroma. Faint but very evident hints of butter, sweet caramel or toffee, the slightest trace of vanilla. I was trying to place the exact scent when it struck me. It was like the faintest touch of the best part of the aromas from the gorgeous movie theaters I vaguely remember from my childhood. Not the cookie cutter places that have two dozen tiny theaters crowded under one roof that you find today. Perpetually grimy and lacking soul. No, I mean the grand old places that only played one movie for a week or two before the next came along. The ones that were spotlessly clean, had comfy, red velvet chairs to sink deep into; and ushers to help you to your seats. Walls decorated with hand-painted murals and thick velvet curtains thirty feet high that spread across the walls right before the lights dimmed to soften the acoustics of the room.

Q Tonic Water is for when only the best is good enough. There are very few premium mixers on the market, especially tonic water. Now Q Tonic Water is joining the select ranks of premium tonic waters. I got some pre-production samples a few months ago and tried it and found it was very good, but a little on the sweet side. I spoke with the creator, Jordan Silbert, the President of Q Tonic, who spent over four years developing Q Tonic, at first in his New York City kitchen and then later with the help of a food scientist. Jordan said that the final version would be less sweet and have more tang and tartness and he was right.

Recently I received the final product and it was excellent. The taste is very clean, dry, and simple. It's a real tonic water made with natural ingredients and no synthetics. It has a the nice bitterness of real extract of ground cinchona tree bark from Peru (not a synthetic quinine), with a hint of sweetness from organic agave syrup from the Jalisco region of Mexico (none of that nasty High Fructose Corn Syrup), and a tang of tartness from lemon extract which brings it all together.