Pressing on with their intentions to improve the company's image, McDonald's has started to serve 100% Rainforest Alliance certified coffee beans. Rainforest Alliance is a New York-based nonprofit that certifies coffee production farms and facilities to a set of standards that mandate specific environmental protection policies, workers' rights and community involvement and the group says that McDonald's intends to expand the use of their certified coffee from the UK to the rest of their European outlets over the course of the year. For now, the coffee will be available in all 1,200 outlets of McDonald's UK, making the company the first major retailer in the country to use such a certification.
Many McDonald's outlets in the US offer fair-trade certified coffee from Green Mountain Coffee, but there is no nationwide policy mandating the use of one specifically certified coffee.
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