Marion Nestle says that when she talks to people, she hears "this phenomenal sense of despair about their inability to do anything about climate change, or the disparity between rich and poor." A despair that she says is alleviated by a trip to the grocery store where "they can make decisions about what they are buying and send a very clear message." Perhaps people really do express these sentiments to her, but unless specifically directed, it seems unlikely that most people make the connection between relieving their feeling of despair over the "disparity between rich and poor" and shopping for groceries - in this case, probably organic ones.
But it is true that consumers have the power to change the marketplace and that they are doing it every day with the decisions they make at the grocery store, as The Economist mentioned in a recent article. The organic food industry is growing by leaps and bounds and there is an ever-increasing call for higher-quality food, held to higher standards, whether they are organic, local, fair-trade, hormone-free, etc.
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