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| Morgan before his BK ad. Photo: Ferdaus Shamim/WireImage |
Well company officials must have been reading as they tapped Piers Morgan, Hasselhoff's co-judge on "America's Got Talent," to peddle the "fragrance with the hint of flame-grilled beef" to his British brethren.
"I know what you're thinking," Morgan says in a video on Burger King's U.K. Web site. 'Hard to improve on perfection.'"
