Photo: PepsiCo / AP Photo
For those not wholly versed in enviro-speak, PET is short for polyethylene terephthalate, a.k.a. a type of plastic--or to hardcore tree-huggers everywhere, "All that is crazy and absurdly wrong with a consumer-driven society in overdrive."
Indeed, to look at the lowly plastic soda bottle, it can be hard to believe that such an eminently ubiquitous, forgettable and throwaway item could ever have become so socially and politically charged. But then again, it's precisely its unseemly propensity to pop up even the most unexpected of places that has made it increasingly loathed. After all, nothing spoils your eco-bliss like an empty Mountain Dew bottle washing against your ankles in the surf.