Diet Coke is slightly higher in caffeine than regular Coke. Both are higher in caffeine than Pepsi, which has slightly more caffeine than Diet Pepsi. Either out of a desire to get consumers to sit up and take more notice of their brand, or simply as an attempt to jump on the energy drink bandwagon, Pepsi is rolling out a new, more caffeinated, diet "sparkling beverage." The new soda is called Diet Pepsi MAX.
Pepsi MAX is a diet soda that has been sold outside of the US for almost 15 years, so the fact that the name of the new drink is extremely redundant (a diet diet soda?) shouldn't be entirely confusing because US consumers aren't that familiar with it. The drink is sweetened with a blend of aspartame and acesulfame potassium, both artificial sweeteners, and will contain roughly 5.95 mg of caffeine per ounce of liquid. This puts at a much higher level than Diet Coke (3.8mg) and regular Diet Pepsi (3.0mg), and in the ballpark with Coca-Cola Blak (5.75mg) but not as high as Enviga (8.3mg), Red Bull (9.64mg) or coffee (13.44mg).
Diet Pepsi MAX is being targeted at 25-34 year olds and will hit stores in June
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