Pepsi is reworking their image and giving the look of their brand a total overhaul. The plan features a "360-degree marketing campaign", but the first thing that most consumers will notice is that their cans will look very different than before. Starting next month, the company will begin using more dramatic designs on their cans, bottles and branded cups and will be rotating the designs every few weeks to "reflect themes close to the hearts of teens and young adults." The theory is that younger consumers will be more interested in something more visually stimulating than their current design and that if there is a sports or music-themed can, a music fan might be more likely to purchase it. The logo itself will not change, but since Pepsi has only changed their can design 10 times in the 109 year history of the company, this new plan is quite a departure from tradition.

Also in pursuit of the drinking loyalties of the "millennial generation," the company will be running more contests, games and sweepstakes and will be sinking more money into merchandising (did you know that you can buy a Pepsi dress?) and advertising. Different contests and prize-winning opportunities will be associated with the different Pepsi products, giving consumers "different experience each time they buy a Pepsi" and "a passport to the things they enjoy most." Oh, and they'll be getting Pepsi, too.

The highest court in India has demanded that Coca-Cola and Pepsi reveal the chemical composition and ingredients of their products after a study that was released on Wednesday showed that the soft drinks contain high levels of insecticides.

The two presiding justices have given both Coca Cola and Pepsi just four weeks to submit a reply, otherwise the court will suspend sales in India. However, Shreyas Patel, a lawyer at Fox Mandal Little realizes that "no one is going to give away a 120-year-old secret, especially in a country like India. Someone would go and make it themselves."

Obviously, he never met these ladies, who already have.