"peephole" news and stories

While perusing the food blogs tonight, I came across this post from So Good. I really like So Good because it generally focuses on the more humorous food related news. I'm not sure if this latest Papa John's ad is funny or creepy.

The original story is from The Fire Wire, which tells us about the direct marketing campaign the Papa John's is planning on putting into action. The ad is actually a small sticker that is stuck to your front door right under the peephole. The sticker creates an optical illusion that there is a pizza delivery person holding up a box with the local Papa Johns' delivery phone number on it.

I personally think this campaign is really creepy. I don't even like it when businesses leave fliers on my door handle or tucked in the screen door. This is going a bit too far for me, but then, I'm generally not a big fan of marketing in the first place. What's your take on this: creepy or cool?