"pdo" news and stories

Wensleydale Creamery, makers of Yorkshire Wensleydale cheese, has launched a blog. According to their About section, the launch of the blog coincides with Wensleydale's application for a Protected Designation of Origin (PDO), which would certify their Yorkshire Wensleydale as the genuine article and prevent producers in other regions using the name. So far, there are only a handful of entries on the blog, which launched earlier this month. The plan is to have various Wensleydale staffers post entries about the goings on at the creamery, according to an article in Brand Republic. In case you're wondering, the blog's link section does feature a link to Wallace and Gromit.

Richard Lochhead, a candidate in the Scottish National Party, has added a food issue to his platform that he things will help his campaign. He has promised to fight to give Protected Designation of Origin (PDO) status to shortbread. PDO is a classification by the EU that aims to ensure that goods, if given a particular name, originate from a single location. This would mean that the only official shortbread could come from Scots bakers, if the biscuits were given protected status; other shortbreads would have to be described as "shortbread-like." The Walkers bakery is a local employer in the area Lochhead is campaigning in, so it seems like a good stand for him to take, even if shortbread is unlikely to receive PDO status.

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