Photo: travelingmcmahans, Flickr
Weary of burgers? Bored by burritos? According to Nation's Restaurant News, "fast-casual" players in New York City and Los Angeles are betting you're ready for something new: quick pasta.
Hello Pasta, which will focus on organic and locally sourced ingredients (including whole grain and gluten-free options), is set to open four locations in the Big Apple -- the first opens tomorrow. (The next three are slated to open over the summer and early fall, at a rate of one per month.)
As the unassuming name hints, Hello Pasta is going for the simple, inexpensive meal; according to Restaurant News, lunch will max out at about ten bucks a head. Laurent Lesort, formerly of Le Bilboquet and Le Charlot (among others), is quoted on the Hello Pasta website: "Our goal is to serve a remarkable product in a modern and clean environment at a low price." Sounds like a promising formula for a lunch joint.













