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A new U.K.-based ad campaign for I Can't Believe It's Not Butter will
feature Ozzy Osbourne and celebrity impersonator Jon
Culshaw playing Ozzy Osbourne. The crux of the television ad, launched by Unilever UK Foods, is that neither
the fake Ozzy or the real Oz-Man himself can discern between real butter and the butter-like spread. “I can't believe it's not Butter' now tastes so much like butter that the two Ozzies can't tell the difference,” a Unilever brand manager told Checkout Magazine.
The ads accompany a re-launch of the product with a new recipe and a new package.
