NOKA chocolate claims that they sell the most expensive chocolates in the world and at prices that range from a shocking $309- $2,080 per pound, no one would argue that point. The point that is debatable is whether their chocolates are worth that price. From their literature, you might suspect that the chocolatier of NOKA would be trailblazing through jungles to find the most perfect cacao beans to produce chocolates with the "rarest and purest" single-origin dark chocolate instead of melting chocolate into simple molds in a Plano, Texas strip mall.
Dallas Food has just completed a brilliant expose that reveals the outrageous markups on NOKA's products and the source of their chocolates, which they buy from a well-known and well-respected chocolate maker but conceal from their clients to protect their image as "chocolate makers" and their pricing, which includes a markup of up to 4,444%.
In America, bigger is always seen as better. This is perfectly exemplified by the food industry, where simply getting
a taco at an establishment might mean loosening your belt buckle a few notches. It always seems like fast food
enterprises are trying to outdo each other--either through quantity or eye candy. I found a very hilarious 
