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Half loaves of bread

In the grocery store the other day (traveling sans camera, so no photos!), I spotted a relatively new product in the bread aisle. Orowheat seems to have released a half loaf of bread. Instead of the nearly two pound loaves of whole wheat and other popular flavors, you can now buy just a handful of slices at a time. These loaves aren't lacking in anything but the number of slices; the height and width of the bread is the same. They seem like they are designed to appeal to singles and couples who don't run through a whole loaf of bread during the average week, as if you fall into this category, you know how irritating it can be to have to waste an uneaten half-loaf at the end of the week when it is uneaten, but past its prime.

The only remaining question is why did it take so long to come up with this idea in the first place?

Filed under: Stores & Shopping, Ingredients, New Products

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