The term "It's what's inside that counts" definitely applies to Krispy Kreme's latest offering, but I'm not referring to a fruit filling or a 'kreme' center. Instead, this particular doughnut is made with 100% whole wheat flour. Weighing in at only 180 calories each, the Whole Wheat Doughnut has a distinct caramel flavor and is similar in style to their "original glazed". With an enormous number of consumers turning to low-carb dieting over the past few years, it isn't surprising that sales in the doughnut industry have taken a hit. Hoping to recapture some of the lost market by offering an alternative to the original, the Senior VP of Marketing for Krispy Kreme promises that this doughnut delivers the taste we expect, while offering the benefits of whole wheat to the health conscious consumer.
If this is a success, I imagine they may offer the choice of whole wheat in some of their other flavors as well, but no official word has been given on that yet. The doughnut is now available in participating Krispy Kreme stores throughout North America.
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