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Photo: braintoniq.com.
by Chris O'Connell
There was an air of excitement, a feeling of pride and a hunger for innovation at the first day of Kosher Fest 2009, held Tuesday at the Meadowlands Exposition Center in Secaucus, N.J. The event showcased not only the biggest and best kosher products from around the world, but also the newest kosher products on the market.
There was an air of excitement, a feeling of pride and a hunger for innovation at the first day of Kosher Fest 2009, held Tuesday at the Meadowlands Exposition Center in Secaucus, N.J. The event showcased not only the biggest and best kosher products from around the world, but also the newest kosher products on the market.
Aside from the typical kosher fare of smoked meats and breads, there were kosher wines, liquors and something called Organic Batter Blaster -- which, to us, conjured thoughts of a culinary video game. Alas, it's but a pressurized batter -- packaged in what looks like a whipped-cream can -- for waffles and pancakes that is both organic and kosher.
We also glimpsed an enormous shopping cart filled with kosher food and yes, kosher energy-type drinks. One such beverage, Brain Toniq, is billed as a healthy, kosher alternative to Red Bull and won Best New Beverage in the competition phase of Kosher Fest, held two weeks ago.
The world's "first non-caffeinated think-drink specifically used to improve cognitive function and increase brain power" (or so promises Brain Toniq Director of Sales Mark Loebach) is just one of many examples of the innovation and expansion of kosher food products into the mainstream prominently displayed at Kosher Fest.
