Europeans are crazy about labeling where a product is from. In some cases, wine for instance, it is more common for the product to be named after its originating region than it is to be named after what's actually in it. From now on, olive oil will have more specific labeling requirements as well. The Coldiretti farmers union pressed the Italian government to pass a new law to include information on the label about where the olives were actually picked and pressed. They were upset about olive oils which claimed to be Italian but used olives from other country's around the Mediterranean. The new labeling information must also include what percentage of different olives were used in each product.
A consumer group called Codacons has endorsed the new law. They say that it helps to protect the consumer from fraud and poor quality olive oil. I say the more information on a label the better. Just make it clear and easy to read. Just because I want to know as much about the product I'm buying as possible doesn't mean I want to spend all day doing it.
[Via ColdMud]
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