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Cereal for OSU Buckeye fans

When the school year starts back up, sports fans can look foward to a new season of college football. In addition to cheering on their team at games, fans of the Ohio State Buckeyes will get a new way to show their spirit: Buckeye HerOes cereal, the breakfast cereal with OSU current and former players on the box. The honey-nut-toasted-oat cereal sounds exactly like similar to a well-known national brand, so it probably won't take much for fans to hand over the $3.49 at Kroger stores for a box. OSU is not the first university to do a cereal promotion, but their 75,000 box run of product is the largest to-date and the manufacturer says that more will be produced if the initial fun sells out, with a production run once or twice a year.

OSU's next branded product is expected to be single-serving milk cartons.

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Filed under: Business, New Products

Make veggies more nutritious... with fats

It's ok to put a little butter on your corn on the cob and add a bit more dressing to that salad. The nutrients in some vegetables are fat soluble and are absorbed much better by the body when accompanied by a little fat. A study conducted at Ohio State University, found that the absorption of nutrients was not only higher when accompanied by fats, but that it was actually minimized when the fat-free foods were eaten alone.

Previous studies have shown the same results in rats, but this study followed the nutrient absorption of human diets. It was a follow-up to a 2004 study that tracked nutrient absorption when comparing low fat salad dressings to fat-free ones. In this one, salsas and salads were served to participants with and without avocado. Absorption of beta carotene jumped by up to 18 times the amount, and lycopene jumped as much as 7 when the avocado was included, even controlling for the nutrients added by the avocado itself.

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Filed under: Science, Trends, Did you know?, Light Food, Health & Medical, Ingredients, How To

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