"odwall" news and stories

As hard as it is to believe, the New Year is almost upon us and with that new year comes a new forecast of product trends from the consumer research group Mintel International. It looks like sustainability isn't going to be as hot an issue as the local food movement would like it to be - not yet, anyway. It will still gain ground with mainstream consumers, but by and large the focus is not yet on production. People are more focused on personal wellness, getting more specific than last year's general interest in "superfoods." Mintel predicts that Amazonian foods - including açaí and other rainforest botanicals that promise over-the-top health benefits - will really hit the mainstream through companies that are known for healthy products, like Odwalla. Other trends that they are forecasting for food processing and sales include an increased targeting of baby boomers and teens; revitalizing interest in traditional, quality (not on-the-go) breakfast foods; more web-based marketing, including more contests and giveaways; and a simplification of marketing slogans and packaging.

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