9 Nasty Truths About Your Favorite Foods
Finally, BBQ Pitmasters Gets It Right
This summer, Oreos are changing their classic,
round shape for six weeks. The new Oreos, called Dunkers, will be oblong, stretched out to enable easier dunking.
Apparently, the most popular way to eat Oreos is to dunk them in milk, but most of their advertising has focused
on the "twist" and "lick" aspects of their "Twist, Lick and Dunk" theme. Additionally,
instead of having the "Oreo" logo printed on the cookies, they will feature new slogans, like "Dunk
Me," "Milk's Favorite Cookie" and lines that indicate suggested levels of dunking. The
campaign's success, when it is launched in June, will determine whether the classic cookies will make their
shape-shifting permanent.
AdJab doesn't like the idea of the shape change because they're not big fans of the dunking concept. I could go either way as far as dunking is concerned, but I suspect that the "twist" part of the Oreo-eating process will be made much more difficult by having an oblong cookie. As the twist is my favorite part of eating Oreos, I think I'll be in favor of sticking to the traditional shape.
