Aw shucks. Jamie Oliver's much awaited Food Revolution LA-style sure got off to a rough start. Especially for a guy armed with a simple question: Why can't we do better when it comes to school lunches for our kids?
Before the show even gets underway, Jamie lets us in on a big problem -- the Los Angeles Unified School District (LAUSD) has refused to give him access to schools. He's been denied.
"They will not let me into any school," says Oliver. "That means war."
So starts the famous chef's familiar drumbeat. He takes to the airways on co-producer Ryan Seacrest's radio program and eventually welcomes a crowd of parents and kids to Jamie's LA Kitchen where they unload gobs of unappetizing, highly processed, plastic wrapped meals culled from their own schools.
"It's worse than anything I had seen before. This is not reality TV. It's a campaign. Will you help me?" he says.