Photo: Grocery Manufacturers Association / AP Photo
The new label comes as a voluntary move by the Grocery Manufacturers Association after the Food and Drug Administration announced its plan to develop its own front-of-package labeling system last March, which would include color-coding to alert customers of smart choices.
Critics, such as Kelly Brownell of Yale University and Marion Nestle of New York University, say the companies' "pre-emptive" move is confusing and is simply their way of preventing the FDA's plan from going into effect. The White House has commended their effort in taking initiative, but states that the FDA "plans to monitor this initiative closely and will work with experts ... to evaluate whether the label is meeting the needs of American consumers and pursue improvements as needed."
Nutrition Keys will appear on more packaged foods as the year progresses. The government's final study results are expected to be released in the fall.



Starbucks is the latest chain to try to jump on the no-trans fats bandwagon, trying to demonstrate to customers how much they care about health and nutrition. Starting this week, approximately half of the stores in the US, including those in Seattle, San Francisco, Chicago, Los Angeles, San Diego, Boston, New York, Philadelphia, Washington, D.C., and Portland, Oregon, will have zero trans fats on their menus.










