"new" news and stories

In the past, we've posted about several social bookmarking and networking sites that focus on food, such as FoodCandy and Cork'd. Today Slashfood received a heads up about thisjustbrewed.com, a Digg-like site that describes itself as "social news for social beverages." True to its description, thisjustbrewed is a place where users can submit and vote for various news stories or sites that pertain to social beverages like coffee, tea, wine or beer. Scanning the site this evening, recent posts included a story about a type of bio-diesel fuel derived from beer by-products, news of $11,000 coffee machines, and a link to Bottletalk, another site where users can trade their own wine reviews. Most of the posts on thisjustbrewed are only getting a few votes each and none look to be more than a month old, so perhaps the site is still a bit new. With any luck, it will take on more users (I just joined), and become another good source for beverage-related news on the web.

[Thanks Ken]

Southern California McDonald's restaurants launched three new burgers this week. All are part of the new Angus Third-Pounder lineup. The burgers are made with USDA-inspected Angus beef and are intended to be more "gourmet" than the average McD's offering (they come on "bakery-style" rolls, for instance) in order to appeal to those who would normally opt for a different burger chain over the golden arches.

The three varieties are the Deluxe, Angus Mushroom and Swiss, and Angus Bacon and Cheese:

• Angus Deluxe: American cheese, sliced red onions and sliced red tomatoes, iceberg lettuce, mustard and mayonnaise.
• Angus Mushroom and Swiss: sauteed mushrooms, Swiss cheese and mayonnaise.
• Angus Bacon and Cheese: bacon, merican cheese, sliced red onions, mustard, ketchup and pickles.

The estimated retail price is $3.99 each. They will be available in Kern, Los Angeles, Orange, Riverside, San Bernardino, San Diego and Ventura counties.

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Russell Stover Chocolates started back in 1923 and leads the market in terms of the sales of boxed chocolates. It is the third larges chocolate manufacturer in the US, behind Hershey's and M&M Mars (Masterfoods). Although receiving consistently decent scores in taste tests, the brand has an image of affordability and none of the cache that more upscale brands - Godiva, Lindt, Vosges, to name but a few - do. Since chocolate is an ever-growing segment of the market, Russell Stover has decided to take action and reinvent the brand to appeal to new, younger consumers, consumers who are looking for more sophistication, trendier packaging and flavors that mimic those of upscale brands.

Several new lines will launch this spring, including Russell Stover Urban, Internationale and Origin Select, as well as a Private Reserve line designed to compete directly with bars from Lindt. There will be more organic chocolates, as well. The Whitman's brand, which is owned by the same company, will also launch a new line Whitman's Soho.

Consumers will make or break the new products, but industry insiders already see potential in Vanilla Bean Brûlée with 70% Dark Chocolate squares and other similar products, with Candy Industry magazine even giving Russell Stover the Manufacturer of the year award for 2006.

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Pepsi is reworking their image and giving the look of their brand a total overhaul. The plan features a "360-degree marketing campaign", but the first thing that most consumers will notice is that their cans will look very different than before. Starting next month, the company will begin using more dramatic designs on their cans, bottles and branded cups and will be rotating the designs every few weeks to "reflect themes close to the hearts of teens and young adults." The theory is that younger consumers will be more interested in something more visually stimulating than their current design and that if there is a sports or music-themed can, a music fan might be more likely to purchase it. The logo itself will not change, but since Pepsi has only changed their can design 10 times in the 109 year history of the company, this new plan is quite a departure from tradition.

Also in pursuit of the drinking loyalties of the "millennial generation," the company will be running more contests, games and sweepstakes and will be sinking more money into merchandising (did you know that you can buy a Pepsi dress?) and advertising. Different contests and prize-winning opportunities will be associated with the different Pepsi products, giving consumers "different experience each time they buy a Pepsi" and "a passport to the things they enjoy most." Oh, and they'll be getting Pepsi, too.

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Last year, Sun-Maid's iconic mascot, the Sun-Maid maid, got a makeover so the brand would have a new look. Her overall appearance remained very similar, but she was digitized. The newly three dimensional character talks, does yoga and promotes California raisins, but even though she was one of the first ad icons to undergo this overhaul, she isn't the only one. Orville Redenbacher has recently been digitized so that he can continue to convincingly promote his famous popcorn brand over ten years after his death. The first ad to use digital Orville will air during the Golden Gloves and will depict "Redenbacher [pitching] popcorn while jiving to his MP3 player." A preview clip can be seen here.

With the amount of technology that went into the ad, it is the company's most expensive ever, but as we have seen from the movie industry, an expensive venture doesn't always yield blockbuster results. Opinions vary on whether this was a good idea or a bad one. Some, including Redenbacher's grandson, see it as a way to remember the man and even feel that he would have loved the idea himself. Others think that there is "a certain creepiness" to the revival of a long-dead man.

Click past the jump for a vintage Orville Redenbacher commercial.

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