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The Weight Is Over for Frank Bruni

frank bruni
Frank Bruni (left) and interviewer John Berman. Photo: ABC News "Nightline."
Restaurant devotees tuning into Wednesday night's edition of ABC News "Nightline," slavering for juicy tidbits from the upcoming tell-all penned by departing New York Times restaurant critic Frank Bruni were treated to an intimate portrait of ... uh, the poignant tale of ... OK, the dude wants to sell some books. This was his infomercial.

It's hard to blame the guy. For the past five years, the admitted former bulimic who once sported a 42-inch waistband was the most fear-inducing eater in all of New York's five boroughs, his deft, often hilarious and scathing reviews packing the power to loft or condemn restaurants' fates -- around 270 of them during his tenure at the Times -- despite his intensely conflicted relationship with food and the constant pressure to maintain anonymity by means of unflattering wigs, stick-on facial hair and fake reservation names he'd sometimes forget upon arrival at the host's stand.

In his first network interview since taking on this trencherman's task in 2004, Bruni -- publicly revealing his face on video for the first time to a national audience -- talked about his lifelong battle with overeating and the extreme, often unsuccessful measures he took to combat his epic binges.
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New York Times Throws Down a Twecipe Challenge


Note: this post comes with a glossary.

"Twecipes¹" are the moment's micro-obsession and we ♥ the New York Times' Dining staff -- certainly active and useful Twitizens² themselves -- for flying into the eye of the storm in conjunction with today's profile of Twitter's marquee recipe condenser Maureen Evans, aka @cookbook. Still, must all prose now be condensed for optimal Tweetability³? Yup, it's been an addictively (though ADD) good time watching the 140-or-fewer-character Challenge responses stream into #nytrc⁴:
@betaphen Prep chokes w/lemon. Stuff w/zest, crumbs, parm, parsley, r-mary, garlic, carrot, capers. Roast in veg & liquid, covered @ 400 for 90

@rorycberger clean chokes stuff:lemzest/breadcrumbs/Parm/parsley/rosemary/garlic/carrot/capers/s&p. braise w/wine,carrot,onion,evoo @ 400 1.5 hr
We soundly applaud (and ever so slightly fear) their efforts, but our response was this:
@kittenwithawhip Sometimes the answer is just "Go here: http://bit.ly/bhf92" Not all recipes need be tweetable.
Perhaps it's terribly 2008 to think this way, but there's a near visceral joy in the reading of Melissa Clark's Stuffed Artichokes with Lemon Zest, Rosemary and Garlic recipe in its original form. The title alone (55 characters) vividly evokes the action and sensory experience of crafting, then savoring this dish in a way that spare, if technically correct Tweets can not. It makes for excellent editorial muscle flexing -- like a digital lipogram -- and it's an efficient way to circulate links, but we can't help but hope that Nigel Slater and his ilk of culinary poets never sign up for an @ handle.

Oh - and @pete_wells, serial tweets are for wusses.

1. Twecipe: 140 character recipe
2. Twitizen: Participant in the Twitter community
3. Tweetable: Expressible in a 140 character Tweet, or Twitter message
4. # : Hashtags are added in front of terms to make Tweets including them more easily searchable.

[via: New York Times Dining @nytimesdining on Twitter]

Filed under: Newspapers, On the Blogs, Food News

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