Starbucks is
scheduled
to launch a few additions to its line of prepackaged drinks. Working in conjunction with PepsiCo, which distributes
the Starbucks brand bottled Frappuccinos, the new drinks will include a lower-fat version of the popular Double-Shot
espresso drink, a strawberry Frappuccino and an iced coffee beverage. The iced coffee will be a sweet, milky drink sold
in 8-ounce cans. The Starbucks bottled Frappuccino sold over 434 million units last year and no doubt Starbucks hopes
that this new drink will draw on the popularity of its existing line, filling anticipated consumer demand for a sweet
coffee drink that is less rich than the Frappuccino.
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