"new seasons" news and stories

I was in my local Whole Foods Market yesterday looking at the selection of hot and cold deli items for purchase, and it got me to thinking, "Is this food ever good?" Haven't we all been there? We are in the market wanting something quick and easy for lunch or dinner so we get sucked into buying the prepared food. More often than not, don't we get burned? (...unless we're buying a sandwich, that is.)

I think it's safe to say that the deli salads in most chain supermarkets are disgusting. The macaroni and potato salads (and things like ravioli and spaghetti) generally aren't made on-site. They are made by companies like Reser's and are shipped in bulk to market delis. They're often sickly sweet, packed with preservatives, and just plain not good.

But even at specialty markets like Whole Foods, Wild Oats, and New Seasons, I find that deli food items to be sub par. (Especially at Wild Oats.) Grilled salmon and chicken breasts always look dried out, cold salads look soggy, curled squares of lasagne always look like they've been sitting awhile, and everything has that refrigerator-y taste from being in the cold case all day uncovered.

Have you experienced a market that gets it right? Where prepared food is fresh and tasty? If so, please share.

By the way, the lemon quinoa that I chose at Whole Foods? It was good.

When reading about New Seasons Market in the New York Times, I came across a reference to Rockstar energy drinks and their highly conservative provenance. According to the Times, "Rockstar's chief executive is Russell Goldencloud Weiner, who developed the company with the help of his mother and his father, Michael Savage, the far-right talk radio host." Because of this, New Seasons won't sell the beverage.

I don't drink it because of the high fructose corn syrup, but now I'm considering changing my view to not drinking because of the politics. I did a little surfing and found several references to the "anti-immigrant, gaybashing, intolerant, hate-filled" rhetoric of Savage ("Facism Cola") and the connection between New Season's decision and that of my neighborhood co-op, People's, to stop carrying Oregon Rain water because Lars Larson was their pitchman ("Radio-Active Fallout").

My mother grew up on a dairy farm in central Oregon, near Madras. My relatives, and those who grew up around her, now supply beef, lamb, dairy products and produce to the citified folk in Portland.

They would be sending most of their stuff to wholesalers, who would in turn send it to processors, or ship it overseas, or... who knows. A few decades ago, many of them were near bankrupt. Until New Seasons market happened along, with its commitment to sourcing locally. New Seasons is just part of a movement among those flamingly liberal Portland folk to buy local, organic, sustainable. And according to this article in the New York Times, it's working. And most ironically? Those farmers, they're conservative and straight-laced. But they're supplying the liberals.

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